A long, long time ago, I read a book by Dean Ing called “Soft Targets.”

In it, an interesting solution to terrorism was proposed. Laugh at them.

No, nut just laugh at them of course, but stop treating them in the news/etc. as monsters, but as fools, dunces, etc.

Of course, in the story, several agents were nonetheless doing their best to prevent attacks, and if not entirely successful at first, caused enough issues with various attempts to make it easy to label the terrorists losers, clowns, etc.

Why do I bring this up?

Well, today, Scott Adams noted a new bit of persuasion unlimbered by the God Emperor.

As you know, “annihilation” of the Losers in Loserdom won’t stop the loser’s ideas from spreading. You still have to kill the ideas. And that takes persuasion, not bullets. President Trump just mapped out the persuasion solution: Evil Losers.

Quickly, name one other way you could label/insult the Losers that would be as powerful as the word Loser. You can’t do it with any other name or insult that is also repeatable in polite company.

What kinds of people join the Losers? Mostly young males. And you know what brand young males do not want on them? Right: Losers.

If you call them monsters, they like it. If you call them ISIS or ISIL they put it on a flag and wave it around. If you call them non-Muslim, it just rolls off their backs because they have Korans and stuff. Almost any other “brand” you can imagine is either inert or beneficial to Loser recruitment.

Loser is different. No one joins the Loser movement.