2018 has barely started, and as far as I can tell, will be even more interesting than 2017.

For the first hold my beer moment, James Damore has filed suite against Google.

Now, Google has more lawyers and money for such cases than the budgets of some nations, but unless they can convince people that the various screenshots and other leaked information are all faked, a lot of dirty laundry will come out that doesn’t make Google look good to normal people. Secret blacklists, and other shenanigans that make the most dysfunctional of families look like a coherent organization capable of accomplishing things.

Lest the autists forget – Google depends on the trust of its users and the businesses that buy ads for search more than they’d care to admit.